NuMedia Concepts, LLC ("NuMedia") was founded in July, 2002, in Oakland, California, with nothing more than a PC, DSL modem, and an unflinching desire to create an Internet product unlike anything else ever conceived on the World Wide Web. A very tough order when you consider the industry giants of the world such as Google and Yahoo that have wonderful products and billions of dollars to fund their R&D activities along with other media giants pouring even more money into the industry. Kind of like a blade of grass ready to do battle with a forest of giant redwoods.
Nevertheless, while in the shadows of such giants, NuMedia took a leap of faith and in September, 2006, finally reached its ultimate goal with the creation of its first product, a free local online classifieds website called Southland (
www.southland.la) which is appropriately dedicated to the local residents and businesses of the Southland - a five county region in Southern California consisting of Los Angeles County, Orange County, Riverside County, San Bernardino County, and Ventura County. The website operates within the official domain space of the Los Angeles Metropolitan Area referred to extensively by the media as the Southland. The Dot-LA domain space is operated by LA Names Corporation, a company founded by individuals with a vision of serving both the local residents and businesses of the Southland by offering them their own personal domain space.
In September, 2006, NuMedia had the fortune to create its second product under the Southland franchise via the acquisition of the domain name
www.southland.mobi. Dot-Mobi is the new wireless domain space that is supported by Microsoft, Nokia, Google, Yahoo, and many other technology companies. Dot-Mobi has also been adopted by many big and small companies all over the world. Examples of Dot-Mobi websites include
www.weather.mobi,
www.bmw.mobi,
www.businessweek.mobi, and
www.cnnmoney.mobi. Under the Southland franchise,
www.southland.mobi is a free mobile directory which is also dedicated to the local residents and businesses of the Southland. The free mobile directory at
www.southland.mobi is one of the first of its kind on the Internet allowing local businesses to advertise their products/services via the convenience of their PCs to local residents via the convenience of their Internet-ready mobile devices. Local businesses simply visit
www.southland.mobi via their PC, create a username and password, and then create their business profile under the appropriate business category. Thereafter, local residents simply visit
www.southland.mobi via their Internet-ready mobile device to view the business profile. It's that simple and convenient. The mobile directory on
www.southland.mobi is especially designed to appear on most screens of mobile devices. Local residents can navigate the mobile directory with extreme ease to quickly find any business listing on the website.
Research indicates that consumers will increasingly use their mobile devices to access the Internet for information and to shop. This trend has significant ramifications for local businesses. As local consumers become more Internet savvy with their mobile devices, they will become much more accessible to local businesses during the prime hours of the day via the Internet. Local consumers own more mobile devices than PCs or notebooks. Furthermore, local consumers spend more time with their mobile devices than they do with their PCs or notebooks. Finally, such time with the mobile devices occurs during the prime hours of the day. In short, local consumers (meaning local residents of the Southland) will become increasingly more accessible during the day via their mobile devices than they will in the evening hours at home via their PCs or notebooks. Given this inevitable trend, it only seems natural that NuMedia should offer a free mobile directory via
www.southland.mobi that allows local businesses to reach local residents via their mobile devices.
Because
www.southland.mobi represents a geographic region in the wireless domain space of Dot-Mobi, there's no confusion as to which market this website serves. It serves the local residents and businesses of the Southland. Due to its local online presence,
www.southland.mobi offers a higher level of personalization than its competition because it is dedicated to serving the local residents and businesses of the Southland. Furthermore, since
www.southland.mobi serves a specific geographical location, navigating the mobile directory on
www.southland.mobi is much easier than other websites that try to offer all things to all people to all parts of the world. The inherent drawback of the one-size-fits-all mobile website is that it forces its users to navigate through many more layers of content relative to that of
www.southland.mobi. The inherent benefit of
www.southland.mobi is its ease-of-use made possible by its URL which local residents and businesses will quickly discover and enjoy.
Rather than attempting to be everything to everyone on the World Wide Web, NuMedia believes it is better to be highly focused to every local resident and business in the Southland via its free mobile directory website at
www.southland.mobi and its free local online classifieds website at
www.southland.la. We hope you enjoy our service as much as we enjoy serving you in the Southland.